Top marks on search engine results. Thousands of social media follows. Hundreds of clicks on your PPC campaign. Even if you sum all these up, they will mean nothing if your website has low conversion rates.
But what exactly are conversion rates? In simple terms, conversion rates refer to the number of prospective customers who perform the action that you prod them to do through your campaigns, whether online or offline. For example, this may refer to the percentage of customers who opt in to your mailing list or new customers hauled in by your latest print ad. Apart from increased profits, high conversion rates mean that you got good returns on your investment.
If you run an online business, there are several measures that you can implement to improve conversion rates. Do mind that you will have to contend with bounce rates, but by putting these strategies into place, you can minimize your bounce rates and improve conversion rates.
Use social proof. Sometimes, no matter how well-written your copy is, most customers still look at what other customers have to say about your business and its products or services. Social proof like testimonials and third-party reviews may be utilized to show the quality of your products and even your customer service.
Present complete contact information. One problem with the Internet is that people can hide under the veil of anonymity or fake profiles. Earn the trust of customers by putting contact information on your Web page.
Build credibility with the help of third parties. Earn trust seals by going through a stringent website verification process. This lets your customers know that you have undergone scrutiny in order to ensure their online safety.
Offer guarantees. Guarantees offer the impression that you are confident in your product or service. And the longer your guarantee period, the greater the confidence your prospective customers will have.
Improve the headlines of your pages. Headlines lure in page visitors. Compelling headlines translate to conversions. Make it a habit to conduct A/B testing in order to gauge which design and copy work best with your customers.
By no means are these measures to be considered shortcuts. You cannot expect quick results by implementing these strategies. However, with patience and proper implementation, you can earn the trust of prospective customers and guide them to your website — and actually make them stay put and perform your desired action on your website.
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